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__________

Вестник Сибирского института

бизнеса и информационных

технологий

. 2016.

2(18)__________

20

Библиографический

список

1.

Адрианов

,

В

.

Современные

тенденции

в

развитии мировой

торговли

[

Текст

] /

В

.

Андрианов

//

Марке

-

тинг

. – 2008. –

6. –

С

. 21-29.

2.

Багрин

,

Ю

.

Интернет

как

новый маркетинговый

канал

[

Текст

] /

Ю

.

Багрин

//

Маркетинг

и

реклама

. –

2009. –

11,

с

. 13-24

3.

Isaeva E.V., Verlup E.V. Methodology of Marketing policy build-ing based on Relationship Marketing in

an industrial company // Research Journal of International Studies. – 2013. –

6 (13), p. 34-40.

4.

Касатонова

,

А

.

С

.

Локальные

сети

и

их

маркетинговая

интеграция

в

глобальные

сети

[

Текст

] /

А

.

С

.

Касатонова

. –

СПб

:

ДуксНет

, 2009. – 244

с

.

References

1. Adrianov V.

Sovremennye tendencii v razvitii mirovoj torgovli

[

Modern trends in the development of

global trade

]// Marketing, 2008,

6, pp. 21-29.

2. Bagrin Ju.

Internet kak novyj marketingovyj kanal

[

Internet as a new marketing channel

]// Marketing i

reklama, 2009,

11, pp. 13-24.

3. Isaeva E.V., Verlup E.V.

Methodology of Marketing policy build-ing based on Relationship Marketing in

an industrial company

[

Methodology of Marketing policy build-ing based on Relationship Marketing in an

industrial company

]// Research Journal of International Studies, 2013,

6 (13), pp. 34-40.

4. Kasatonova A.S.

Lokal'nye seti i ih marketingovaja integracija v global'nye seti

[Local area network and mar-

keting integration in the global network]

.

SPb., DuksNet, 2009, 244 p.

________________________________________________________________________________________________

USE OF INTERNET TECHNOLOGIES FOR INTERACTION OF BUSINESS STRUCTURES

Eugene

S. Grisko,

Graduate Student, Omsk Academy of the Humanities

Abstract.

The article deals with the problems of integration of Internet tools promoting the development and

implementation of partnerships of business structures. In particular, it describes the basic principles of partnership pro-

grams, which should be considered when selecting and using Internet technologies. Internet technologies are also ana-

lyzed, allowing to increase the effectiveness of cooperation in the partnership program.

Keywords:

Internet-technology, partnerships, cooperation, relationship marketing, business structures.

________________________________________________________________________________________________

Сведения

об

авторе

:

Грисько

Евгений

Сергеевич

аспирант

Омской

гуманитарной

академии

(

г

.

Омск

,

Российская Федера

-

ция

), e-mail:

greix13@mail.ru

.

C

татья поступила

в

редакцию

19.04.2016.